Something about picking up and dropping off children seems to bring out a special group of behaviours, one example being this unattended blue Mazda with number plate VEY.
So while its conceivable the driver either missed the striped posts or is unfamiliar with the rather specific rule applying to this situation:
171 Stopping on or near a children’s crossing
(1) A driver must not stop on a children’s crossing, or on the road within 20 metres before the crossing and 10 metres after the crossing unless the driver stops at a place on a length of road, or in an area, to which a parking control sign applies and the driver is permitted to stop at that place under these Rules.
Or the more general but still obscure:
208 Parallel parking on a road
(6) If the road has a continuous dividing line or a dividing strip, the driver must position the vehicle at least 3 metres from the continuous dividing line or dividing strip, unless otherwise indicated by information on or with a parking control sign.
Surely they can take a hint:
167 No stopping signs
A driver must not stop on a length of road or in an area to which a no stopping sign applies.
Of course this blog attempts to find the funny side of all situations and in this case the off street parking was both as close to the entrance of the child care centre as their chosen location and had plenty of room to spare.