bicycle as a billboard locked to a bicycle hoop

Stealing Space

Businesses require a permit to have an advertising board taking up space on the footpath, but skirt around this by simply adorning vehicles in their advertising instead. With on street (visible) parking severely restricted in the city the shops have taken to a cheaper form of vehicle.

parked bicycles with billboards

Visible in the background are other bicycle stands across the street, all holding bicycles with not an empty stand on the street. But at least these examples appear to be functional bicycles unlike the flat tires of this attempt:

bicycle billboard with flat tires

Down on the riverbank its not just the small shops flaunting the law, with even multinational giants getting in on the act:

bicycle as a billboard locked to a bicycle hoop

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